Every story holds the power to transport its readers into a world of its own, but what truly makes a narrative stand out is how it begins and ends, the depth of its characters, and the message it conveys. Crafting stories that resonate with readers requires more than just stringing words together; it involves strategic storytelling techniques that engage, provoke thought, and evoke emotions. This article explores essential elements of compelling storytelling – from captivating starts and impactful messages to dynamic characters – offering insights on creating narratives that linger in the minds of readers long after they've turned the last page.
Starting with Action
Starting Right in the Middle of the Action: Captivate Your Readers from the Get-Go
Imagine picking up a book and the first thing you read is about a character skydiving out of an airplane, not knowing if their parachute will open. You're hooked, right? That's the power of starting your story in the middle of the action, also known as "in medias res." This technique grabs readers' attention from the very first line, plunging them headfirst into excitement or drama. Here's how to master this approach and get your readers on the edge of their seats from page one.
- Identify the Action Point
- Provide Context Smartly
- Use Engaging and Active Language
- Connect Emotionally
- Craft a Compelling Follow-Through
Research shows that readers are more likely to continue reading a story if it begins with an exciting or dramatic event.1 By mastering the art of starting your story amidst action, you create an instant hook that captivates readers. The goal is to immerse them in an intriguing situation that begs for explanation and resolution, compelling them to keep turning those pages. Give it a try, and watch your openings transform from slow burns to impossible-to-put-down firestorms.

Crafting a Clear Message
Creating a Core Message That Captivates: The Heart of Your Story
In any great story, there's a core message, a golden nugget of wisdom or insight, that holds the entire narrative together. This central idea isn't just the theme of your story; it's what makes your audience care, keeps them engrossed, and ultimately, leaves them feeling satisfied long after the story has ended. But what exactly makes a core message compelling?
- Find Your Unique Angle: Every memorable story offers something distinctive – a fresh perspective, a new dilemma, or an unconventional solution. Your story's core message should reflect this uniqueness. Identify what makes your story stand out, and let this guide your core message.
- Relate to Your Audience: A compelling core message resonates with your readers or viewers on a personal level. It speaks to their hopes, dreams, fears, or struggles. To achieve this, know your audience inside out. Crafting a core message that mirrors your audience's experiences or aspirations creates a bridge between your story and their lives, making your narrative not just interesting but meaningful to them.
- Provoke Thought or Action: The best stories leave a lasting impression because they challenge us to think differently or inspire us to take action. Your core message should serve as a catalyst for reflection or change. Ask yourself, "What do I want my audience to feel or do after they've engaged with my story?" Let the answer shape your core message.
- Embed Your Message Seamlessly: While your core message is the spine of your story, it shouldn't feel forced or preachy. Weave your message into the narrative through characters, situations, and conflicts rather than stating it outright. A seamlessly integrated message feels natural and is more likely to stick with your audience because they've come to understand it through the story's progression rather than being told directly.
A compelling core message is both distinct and relatable, prompts reflection or action, and is intricately woven into your narrative. It's the secret sauce that makes stories not just entertaining but transformative. In fact, studies have shown that stories with a clear and meaningful message are more likely to be remembered and shared by readers.2

Developing Dynamic Characters
Giving Characters Opinions: A Key to Enriching Your Storytelling
When diving into the world of storytelling, one tip you can't overlook is giving your characters strong opinions. This might seem like a small detail, but it transforms the whole experience. Here's why characters with opinions are essential in your stories.
- Just like your friends, characters become far more interesting and relatable when they have their own thoughts and viewpoints. Opinions make characters feel real and alive, providing a deeper connection for your audience.
- When characters have opinions, it gives your audience something to latch onto, agree or disagree with, and think about long after the story ends.
- Opinions fuel the engine of conflict, and conflict is what keeps the pages turning. When you have characters with contrasting viewpoints, it sets the stage for interactions that are dripping with tension and drama. This creates scenes that stick in your reader's mind because they mirror the complexities of real-life relationships and disagreements.
- When characters express their opinions, it provides an opportunity for development and growth. Seeing how a character's views change (or don't) in response to events is a journey in itself—one that often mirrors the reader's own experiences and challenges. It's a subtle way of showing rather than telling your audience about the character's evolution, making the storytelling experience more immersive and satisfying.
- Opinions help in differentiating characters. In a story where every character thinks the same way, it's easy to lose track of who is who. But if a character is fiercely protective of nature while another is all about technological progress, you've not only distinguished these characters but also paved the way for fascinating dialogues and plot developments.
So, how do you craft opinions for your characters? First, think about their backgrounds, experiences, and motivations. Next, consider how their opinions will affect their decisions and relationships in your story. It doesn't have to be groundbreaking, but it should be meaningful to the plot and their growth.
Imbuing your characters with strong opinions is not just about adding depth; it's about turning your narrative into a colorful tapestry woven with varied threads of thoughts, beliefs, and viewpoints. This approach enhances engagement, drives conflict, and fosters character development—key ingredients for memorable storytelling. Remember, opinions in your characters are like brushstrokes in a painting; each one contributes to creating a masterpiece your audience won't forget. Research has demonstrated that well-developed characters with distinct personalities and opinions are crucial for reader engagement and enjoyment.3

Mastering the art of storytelling is akin to weaving a tapestry where every thread matters. By starting stories with action, embedding a clear message at their heart, and giving characters opinions that shape their worldviews, writers can craft narratives that not only entertain but also connect on a deeper level with their audience. It’s these elements combined that transform simple tales into unforgettable experiences for readers. As storytellers refine these techniques, they unlock the potential to create stories that are not just read but felt deeply by those who journey through them.
- Weiland KM. Structuring Your Novel: Essential Keys for Writing an Outstanding Story. PenForASword Publishing; 2013.
- Gottschall J. The Storytelling Animal: How Stories Make Us Human. Houghton Mifflin Harcourt; 2012.
- Trottier D. The Screenwriter's Bible: A Complete Guide to Writing, Formatting, and Selling Your Script. 7th ed. Silman-James Press; 2019.